Karnataka is presenting its diverse tourism offerings to the international travel industry at the Arabian Travel Market (ATM) 2026 in Dubai, strengthening its efforts to attract global visitors and tourism partnerships.
The event is being held from September 14 to 17 at the Dubai World Trade Centre, bringing together tourism boards, travel companies, hospitality businesses and industry stakeholders from around the world.
The state is using the Dubai platform to highlight its combination of heritage, culture, wildlife, beaches, nature and business tourism. Karnataka's tourism portfolio includes destinations such as Mysuru, Hampi, Badami, Belur, Halebidu and Pattadakal, alongside the Western Ghats and coastal regions.
The participation gives Karnataka an opportunity to connect with international travel buyers and promote the state as a destination offering varied experiences throughout the year.
Karnataka's showcase brings together some of the state's best-known attractions. Historic destinations such as Hampi, Pattadakal, Belur and Halebidu highlight its architectural and cultural heritage, while Mysuru remains a major destination for heritage and cultural tourism.
The state is also promoting wildlife experiences through destinations such as Bandipur and Nagarahole, as well as the natural landscapes of the Western Ghats. Coorg and Chikkamagaluru add coffee, nature and wellness experiences to the state's tourism portfolio.
Its coastline provides another important tourism segment, with destinations such as Udupi, Mangaluru, Gokarna and Uttara Kannada offering beaches, cuisine, culture and nature-based experiences.
“One State, Many Worlds” — Karnataka Tourism Department, Government of Karnataka
It reflects the range of experiences available across the state.The phrase represents Karnataka's mix of heritage, nature, wildlife, adventure, food, wellness and other tourism experiences.
K. J. George, Minister for Energy and Tourism, Government of Karnataka, inaugurated the Karnataka Tourism stall at the Arabian Travel Market. His participation highlights the state government's focus on strengthening Karnataka's presence in international tourism markets.
The state's participation is also aimed at engaging with travel agents, tour operators, destination management companies and other tourism stakeholders. These interactions can help create new partnerships and increase the visibility of Karnataka among international travellers.
ATM Dubai provides Karnataka with an opportunity to present its tourism products directly to international travel professionals. The event brings together destinations, airlines, hotels, tour operators and travel technology companies, creating opportunities for business-to-business discussions.
For Karnataka, the showcase is about more than promoting individual destinations. It is part of a wider effort to position the state as a multi-experience destination for leisure, cultural, wildlife, wellness and business travellers.
The 2026 Arabian Travel Market is also focusing on innovation and technology in the travel sector. This creates opportunities for destinations to connect traditional tourism assets with changing traveller expectations and emerging digital experiences.
Karnataka's participation through September 17 gives the state an international platform to strengthen its tourism brand and develop relationships with global travel businesses.
With its combination of historic sites, wildlife, beaches, Western Ghats landscapes, cuisine and urban experiences, Karnataka has a broad tourism offering that can appeal to different international markets.
The Dubai showcase therefore represents another step in Karnataka's effort to expand its international tourism footprint and attract greater attention from travellers and tourism businesses worldwide.