Global Travellers' Plans to Increase Travel Spend Present Opportunity for Accommodations
Online Channels Acting as Megaphone for Traditional 'Word of Mouth'
The TripBarometer reveals that 69 percent of travellers globally use travel review websites when researching and planning their trips. Over half (62 percent) of respondents in Asia and seven in ten (70 percent) respondents in India look to travel review websites. The three sources of information reported as being most useful by global and Asian travellers are all online sources.