Over 3 Quarters of Indian Travellers Expect to Spend More on Travel in 2013

With travellers going online for their travel research and planning, they are also showing preference for online as the primary booking channel. Globally, the majority of travellers are booking accommodation via web-based travel agencies (27 percent), closely followed by accommodations' own websites (23 percent).

Business owners report their own website as the channel that generates the most amounts of bookings (35 percent) for them, followed by online travel agencies (18 percent). The data paints a slightly less positive story for store front travel agencies, with 9 percent of travellers booking their last accommodation through an offline travel agent.

Looking strictly at the results for Asian accommodations, 28 percent report their own website as the channel that generates the majority of their bookings, followed by online travel agencies (24 percent) and their own mobile app (13 percent).