Thomas Cook India, SOTC Partner with Tamil Nadu to Boost Tourism

The partnership aims to increase domestic travel to Tamil Nadu by co-developing unique travel products, enhancing destination awareness, and delivering seamless, elevated experiences for travelers. The collaboration combines Thomas Cook India and SOTC Travel's nationwide reach and expertise across leisure, MICE, business, and B-Leisure segments with Tamil Nadu's rich cultural, spiritual, wellness, nature, and heritage offerings.

Under the MoU, the companies will work closely with Guidance Tamil Nadu and the Department of Tourism to implement integrated marketing campaigns, both online and offline, along with training and knowledge-sharing initiatives for tourism stakeholders. The focus will be on co-created products that cater to travelers from metro cities as well as Tier 2 and 3 markets.

Rajeev Kale, President & Country Head-Holidays, MICE, Visa, Thomas Cook (India) Limited, said the initiative will leverage the company's omnichannel reach to strengthen Tamil Nadu's tourism proposition and drive sustainable visitation across all travel segments. SD Nandakumar, President & Country Head-Holidays & Corporate Tours, SOTC Travel, highlighted that the collaboration will elevate the state's visibility, create enriching travel experiences, and generate long-term value for Tamil Nadu's tourism ecosystem.

Also Read: EaseMyTrip, ProXpense Partner to Streamline Corporate Travel The MoU marks a significant step in promoting Tamil Nadu as a must-visit domestic destination, blending cultural heritage, wellness, nature, and modern travel experiences for Indian travelers.