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Thomas Cook (India) and SOTC Travel have signed a memorandum of understanding with the Mauritius Tourism Promotion Authority (MTPA) to strengthen tourism from India. The partnership aims to showcase Mauritius' scenic beaches, turquoise lagoons, and vibrant cultural heritage, while tapping into India's growing leisure and business travel market.
The collaboration will highlight Mauritius' Creole culture, cuisine, festivals, and diverse traditions, leveraging its strong cultural ties to India. With ,b.visa-free access, short flights, and a wide range of resorts, Mauritius is emerging as a preferred choice for honeymoons, family vacations, millennials, Gen Z travelers, and corporate MICE events.
The partnership will focus on destination education, product development, and marketing campaigns to boost visibility across India's metro, mini-metro, and Tier 2 and 3 cities. It aims to create curated travel experiences and strengthen Mauritius' positioning as a multi-faceted destination for leisure and business travel. Also Read: Delhi Airport Introduces Family@Del to Enhance Family Travel Experience
Rajeev Kale, President & Country Head at Thomas Cook India, said the collaboration leverages the company's omnichannel expertise to showcase Mauritius' evolving travel offerings. S.D. Nandakumar, President & Country Head at SOTC Travel, added that the partnership will emphasize the destination's cultural depth and diversity. Benoit Harter, Director at MTPA, expressed optimism that the collaboration will accelerate Indian visitor growth across all key segments.
